boxer equipment

the little guy with a bunch punch

Boxer Equipment specializes in small-scale but big-powered hydraulic machines intended for digging, hauling, and tilling.

advertising campaign

Boxer Equipment's machines are designed for plumbers, landscapers, irrigation contractors and electricians, and make quick work of big jobs. Because time is money this ad series showcases the product while subtly implying how much more can be accomplished.

This campaign won a First Place PICA Measures of Success Award: Magazine Ad Series for its effectiveness.