running with the big dogs
KIOTI is a tractor company located in North Carolina, and introduced to the US about 30 years ago. Since that time, they have been steadily increasing their marketshare despite some big-name competitors.
KIOTI tractors were somewhat struggling to be recognized among the big names in the industry when this project landed on my desk. We decided the best approach would be to put real people with real words in front of potential buyers. This ad series ran in several construction and farming magazines and performed very well.
direct mail campaign
To further increase exposure, we also created a direct mail campaign with the intention of recruting dealers. This series won a First Place PICA Measures of Success Award: Direct Mail Series for the incredible response rate and dealer conversion.