product catalog

This project came to me when a new marketing manager stepped in for the Nursery. The request for the catalog was something different that would stand out in the sea of cheap, coated paper catalogs farmers and home gardeners alike were innundated with. Feeding off of the rich history, I took inspiration from vintage seed packets, and carried that style throughout the catalog and reference materials. The style resonated so well with customers that is has remained in place for several years since.